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STRATEGY 3

"We Can Overcome Domestic Violence" Public Health Campaign
The objective of the Public Health Campaign (PHC) strategy is twofold: (a) to increase awareness that domestic violence affects your health and help is available from a healthcare provider, and (b) to reduce stigma around domestic violence in general. 

The PHC strategy will employ diverse media channels to communicate the message that domestic violence is a health issue, help is available, and patients may talk with their healthcare provider(s) about domestic violence.  Strategy lead Waymakers (formerly known as Community Service Programs (CSP)) has developed six different ads targeting the general public, low-income individuals, perinatal women, and the LGBTQ population.   Beginning in May 2016, the ads appeared in large media (bus ads and billboards), print media (OC Parenting May issue), and in posters available for healthcare and community sites.  Over a two-year period, the ads will also appear in bus shelters, on Pandora, and in various social media.  Ultimately the PHC aims to normalize discussion about domestic violence in the healthcare setting.

The PHC strategy will produce the following measurable outcomes:

1. Thousands of flyers and wallet cards with health & domestic violence messaging plus local contact info will be distributed to healthcare and social service providers. 

2. Community respondents will be made more aware of domestic violence, its relationship to health, and available resources.



ACHIEVEMENT HIGHLIGHTS

As of April 2018: 
  • 39,840,100 impressions of PHC materials throughout Orange County
  • 4,862 people exposed to the PHC via social media and Pandora radio clicked through to the Central Clearinghouse (2-1-1 Orange County) 
  • Of those who saw PHC materials and were DV survivors seeking services from a DV agency in Orange County, 79% said the campaign contributed to their decision to seek help for DV and 14% said it was the "deciding factor"



PHC MATERIALS & RESOURCES

Public Health Campaign Toolkit

The Public Health Campaign, led by Waymakers - Project PATH, developed a toolkit intended for providers and organizations that are interested in creating a public health campaign to accomplish the following: 
  • raise awareness of DV as a health issue
  • reduce the stigma associated with DV
  • increase awareness of DV services in the local community

Fact Sheets about domestic violence tailored specifically for the Vietnamese community are now available!

                          

Fact Sheet for Individuals (English)                                                    Fact Sheet for Providers (English)

Fact Sheet for Individuals (Vietnamese)                                             Fact Sheet for Providers (Vietnamese)


DOMESTIC VIOLENCE AWARENESS POSTERS

        
All posters are available in English & Spanish. 
                                                                                                                    Click here to download now.



DOMESTIC VIOLENCE EDUCATIONAL MATERIALS

  

  All educational materials are available in English & Spanish. Click here to download.



This toolkit is intended for providers and organizations interested in creating a public health campaign.

REQUEST MATERIALS

To receive hard copy, no-cost materials contact Jaimie Wu with Waymakers at