The objective of the Public Health Campaign (PHC) strategy is twofold: (a) to increase awareness that domestic violence affects your health and help is available from a healthcare provider, and (b) to reduce stigma around domestic violence in general.
The PHC strategy will employ diverse media channels to communicate the message that domestic violence is a health issue, help is available, and patients may talk with their healthcare provider(s) about domestic violence. Strategy lead Community Service Programs (CSP) has developed six different ads targeting the general public, low-income individuals, perinatal women, and the LGBTQ population. Beginning in May 2016, the ads will appear in large media (bus ads and billboards), print media (OC Parenting May issue), and posters available for healthcare and community sites. Over a two-year period, the ads will also appear in bus shelters, on Pandora, and in various social media. Ultimately the PHC aims to normalize discussion about domestic violence in the healthcare setting.
The PHC strategy will produce the following measurable outcomes:
1. Thousands of flyers and wallet cards with health & domestic violence messaging plus local contact info will be distributed to healthcare and social service providers.
2. Community respondents will be made more aware of domestic violence, its relationship to health, and available resources.